Tactics—Focus and Passion
The need to differentiate is not just marketing fluff
- It’s related to the most vital aspect of your medium
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- “If your game isn’t creative, it won’t sell.”
- Bing Gordon, Chief Creative Officer, Electronic Arts,
- Channeling his hero, David M. Ogilvy
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Decide what you’re all about
- You can’t do everything (focus)
- You care more about some things than others (passion)