BAFTA Award PR
Eidos Interactive and Ion Storm Proudly Accepts the BAFTA Award for Deus Ex
(Deus Ex awarded PC Game of the Year by British Academy of Film and Television Arts)
SAN FRANCISCO, October 31, 2000 - Eidos Interactive, a leading worldwide developer/publisher of interactive software products and ION Storm, developer of Deus Ex, announced that BAFTA (the British Academy of Film and Television Arts) has named Deus Ex PC Game of the Year. BAFTA is the UK's leading organization promoting and rewarding the best in film, television and interactive media.
"Winning the BAFTA for PC Game of the Year is just unbelievable. I've been associated with award-winning games before but none of those awards were as prestigious as this. What makes the award especially meaningful is that, during development, we didn't really know how people would respond to what we were doing. The Deus Ex team worked incredibly hard to give players an experience unlike any they'd had before. I can't tell you how great it is to know that all that work paid off, that people recognize the value of what we were trying to achieve. And it was very much a "we" effort. Lead Designer Harvey Smith, Lead Programmer Chris Norden, Lead Artist Jay Lee and the entire dev team did an incredible job bringing the world of Deus Ex to life. Thanks also have to be extended to the marvelous folks at ION and Eidos, who got behind us, helped us and encouraged us every step of the way – I couldn't bear to leave any one out but there are just too many to name. Suffice to say Deus Ex could not have existed without a lot of behind-the-scenes support -- support we got in spades. Finally, thanks go to all the Deus Ex players around the world who've voted, in their own way, for a new and different kind of gaming experience." Says Warren Spector, Project Director of Deus Ex.
Harvey Smith, Lead Designer of Deus Ex, had this to say… "Working on Deus Ex was enormously rewarding on a creative level. Winning a BAFTA has added tremendously to that experience. Appealing so strongly to gamers and critics alike has justified all the extra effort it required to bring something as complex as Deus Ex to the world. Clearly, the British are ahead of the US when it comes to recognizing the importance of our medium. The fact that the Academy does not present an interactive award at this point in time is somewhat questionable. It feels as if the film community is now frowning on interactive entertainment in the same way the world frowned on film as an art form a century ago."
Like the Academy Awards, BAFTA has been in existence for over 50 years rewarding achievements in film and television. BAFTA also recognizes Interactive Entertainment, something the Academy Awards has yet to adopt.
Deus Ex is a globe-hopping, epic adventure. Travel the world from New York to Paris to Hong Kong exploring locations recreated from detailed maps, blueprints and photographs. You can create a compelling alter ego by selecting and developing your own unique set of skills and nanotech augmentations. Determine which weapons and objects you will need to survive. How you choose to play will change the outcome of the game, minute-to-minute, mission-to-mission, start to finish. Will you be the charismatic master manipulator, the shrewd and stealthy tactician, or the deadly avenging angel?
Developed by Ion Storm's Austin, Texas development office, Deus Ex development was led by Warren Spector, co-producer of such hits as Ultima VI and Wing Commander 1. Warren went on to produce the award-winning Ultima Underworld series, Ultima VII, Part 2: Serpent Isle, System Shock, Wings of Glory and many more.
Deus Ex, considered by many members of the gaming press to be one of the "Must Have" titles for 2000, is currently available in stores.
Eidos Interactive, Inc. is a leading developer and publisher of interactive entertainment products for the PC, PlayStation® game console, Sega Dreamcast(tm), Nintendo® Game Boy® Color. Eidos Interactive is part of London-based Eidos plc (NASDAQ: EIDSY) with additional offices in San Francisco, Paris, Hamburg, and Tokyo. For more information on Eidos Interactive's product line visit http://www.eidos.com.
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